Pop culture offers a wealth of themes which hotels can use to innovate their accommodation offer. There are several pop culture themed hotels within our region: one of the hotels offering the most intensive theming is the popular Hotel Pelirocco in the busy seaside resort of Brighton. Each room has a pop culture theme from music legends David Bowie and Dolly Parton to film star Diana Dors. In keeping with Brighton’s musical heritage, there is also a room devoted to Mod culture.